The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand's reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites.

This Free Guide Book will  walk you through show you what'd required to getting your 5-star reviews

It’s not very complicated to see what your online reputation is, simply put, it is how your customers and potential customers see you when they search for you online. Try it yourself, do a simple search - look at the results, you will see these includes everything that can be found online about your business, whether you purposefully published it or not. Photographs, videos, reviews, news articles, blog posts, social media profiles, “people search” sites, public tax or property records, basically—anything.

So here is an interesting fact - your online reputation is determined by mathematical algorithms, which are machine driven complex calculations, and automated reasoning that actually guesses what people will find interesting.

So these searches, while impartial are actually an incorrect measure of your “real” offline reputation. Many times they can include irrelevant but intriguing items, and because search results are arranged by popularity not chronologically, older items and outdated information can show up first if enough people click on them.