As certified consultants we are well-equipped and qualified to help our clients achieve greater results with their Digital Marketing campaigns.

You not only learn how best to use this powerful tool and integrate it into your campaigns and workflows, you also learn how to apply the strategies and tactics essential for success in today's highly competitive, always-on marketplace.

Our marketing automation services can help you integrate all your marketing campaigns, from direct mail and phone campaigns to online and social initiatives.

And provide you with insight-focused analysis of your lead management system, web analytics platforms, and other systems to create something that’s more than the sum of the parts.

Beyond the time-saving and efficiency benefits of automation, marketing automation enables you to focus on other areas of your business processes that are essential to any modern marketing department.

On average, only 20 per cent of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are ready to buy your product. Done well, nurturing can result in 50 per cent more sales.

Before the internet and social networks, buyers had limited ways of obtaining the purchase information they needed, so the seller controlled the buying process.


ENROL ON OUR FREE MINI VIDEO AUTOMATION COURSE

Discover what Automation Can do for Your Business

Marketing automation services can help you integrate all your marketing campaigns, from direct mail and phone campaigns to online and social initiatives.

They can provide you with insight-focused analysis of your lead management system, web analytics platforms, and other systems to create something that’s more than the sum of the parts.



But then buyers moved into the power position. They could access the information they wanted on their own online, anywhere and at any time. And they could delay engaging with the salesperson until they knew as much or more than the salesperson did.

The marketer’s job is far from finished once someone becomes a customer. The real value comes from retaining and deepening the customer relationship over time. This may include selling complementary products to the customer as up-sells, as well as customer loyalty and retention. Just like a real-world relationship, you need multiple tracks for each buyer's personality and buying stage that listen to how the customer behaves, and adjust accordingly.

Continue Reading....



>