What is Ringless Voicemail?
Ringless voicemail (RVM) is a non-intrusive form of communication technology that helps makes outbound telemarketing, or cold-calling, a thing of the past. It is a business to consumer message delivery system that deposits a marketing sales message or recorded sales pitch into a voicemail box, without the phone ever ringing. Ringless voicemail is also referred to as voicemail marketing or voicemail drop.
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How does it work?
Ringless voicemail direct access technology creates a landline-to-landline session directly to the telephone company’s voicemail server. There is no contact between the message provider and the subscriber because it is essentially a computer-to-computer communication, rather than a phone call from one subscriber to another. VOIP (voiceover internet protocol) technology makes this possible. Essentially, it's two computers talking to one another. It’s an automated message going directly to the voicemail of a prospect - without interrupting them with a phone call.
Clients of voice message drop systems typically have a secure voicemail box in which to record messages that are sent from a central server. Clients can create and record their own scripts, or use professionally-written and recorded versions, typically for an additional cost, depending on their provider.
Once the message is recorded, it’s ready to be sent, and thousands of prospects or customers can be reached in a matter of minutes. RVM providers may also supply the phone lists, which can be Geo-targeted or sorted by various demographic criteria in order to successfully target the campaign messaging.
How is it Used?
Voice message broadcasts can be used in a variety of ways, including:
Ringless Voicemail Advantages
There are several advantages to ringless voicemail, especially when compared with
cold-calling, which is interruptive and annoying to most consumers. With ringless
- There are no interruptions to annoy customers or prospects
- The recipient can listen to the message when it’s convenient
- More likely to reach the targeted prospect
- Eliminates the stress of cold calling
- Allows for professionally produced, customised messages
- RVM enjoys a 95% open and listen rate compared to 5% with voice
- Message length is not limited. Charges are by the drop, not the minute.
- A phone call is never made, so the recipient is not charged.
- Adds a personalised, human touch to mass marketing messages
RVM is an additional consumer touch point when included in a campaign with SMS (text messaging) and other marketing tactics. Today, most people have cell phones and voicemail, and 96% of them check their voicemail messages, making ringless voicemail highly likely to generate inbound callbacks from consumers. This means that business are only likely to talk to prospects who are interested in learning more about their message.
Legal Regulations and Compliance
The Federal Communications Commission (FCC) defines ringless voicemail as an “enhanced information service”, and has deliberately chosen not to regulate these services. Ringless voicemail uses direct access routing technology, meaning the message is delivered through the interface of the local phone company’s software and its voicemail system. It completely bypasses the phone, creating a direct session with a voicemail, through the server. For this reason, ringless voicemail is not regulated by the FCC, and is in fact completely TCPA, FCC and CRTC* compliant. As the gear performing these discrete deliveries actually “lives” inside the telephone network, Ringless Voicemail is not a dialer, and actually falls outside the scope of the TCPA.