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"If your company does not have a digital strategyThen you are probably losing valuable business to the competition"
Whether you are a start-up or an established business undergoing a cost efficiency exercise, at AzanaTek simplicity is our mark; you will find our structure and costings easy to understand. Your challenges are specific to your business, so we tailor a solution to meet your business needs.
We achieve this by first understanding the end goal, strengths and weaknesses in your current marketing processes.
We help you create and automate your digital marketing & sales process, giving you more time to focus on the more profitable areas of your business.
The most cost-effective method of connecting with your audience. It allows for a target approach, it’s an interactive and powerful tool to reach and convert leads into customers. Once only the preserve of large corporations, with the decreasing cost of implementation and greater awareness it has opened new markets for small to medium enterprises.
If you are not utilising automation systems you are most likely losing competitive advantage and obviously missing out on lots of other benefits internally.
With a time span of anywhere from a few hours to several months between a prospect viewing your offer to actually making a purchase, and in a competitive marketplace, how do you get your prospect engaged and build a relationship?
So you are ready to start your business, but where do you begin? There's so much to remember and do. That's why we've created the pick-what-you-need “business start up pack”. Need a website, bookkeeping, automation, outsourcing, or help with using web technology to grow your business?
All our services are totally marketing focused, aimed to get you into profit quickly.
Research has shown that a good digital strategy can increase a business’s returns by up to 30%.There are key questions you will need to ask to see how ready your business is to meet the demands of the digital economy and deliver a true multi-channel and digitally connected multi-channel user experience.Once you have decided what digital channels are best to promote your company’s product or service, the next question is, can the process be automated or automated further.
Research has highlighted the fact that many organisations are doing electronic advertising, but they do not have a strategy. Digital channels are still relatively new as well as fast changing; many businesses haven't responded properly and their business is exposed to risk. It also found that although some organisations currently make use of a scheduled approach to digital advertising, lots of others still don't.
Your business should first define a plan to qualify the case for financial investment in digital marketing then develop an integrated approach, which should become part of your marketing strategy. Your digital plan will be more believable if you have clearly defined objectives for each part of the customer lifecycle. The use of summary tables will help to clearly link your strategies, KPIs and actions.
Many businesses still don’t invest to optimise their websites to maximise sales conversion and referrals; it is vitally important to set up a CRO (Conversion Rate Optimisation) programme. Second, create a customer lifecycle follow-up plan, and map all customer touch points to create a plan to use Marketing Automation to deliver personalised relevant messages by Web, Social Media and Email.
Review your digital marketing capability with our free
ABC Digital Marketing Strategy Resource Guide!.
and see how your business processes measures up!
Business owners should also develop a content marketing strategy to integrate your online communications to drive lead generation and drive email marketing to grow your reach.
Today, office automation is much more than a copy machine or a computer. Digital and electronic information is the hub of 21st century business automation. In order to get rid of laborious business operations and “Un-automated Workflow Syndrome”, system automation is the key.
If your business is not implementing an automation system yet, you are most likely gaining less competitive advantage, as well as missing out on lots of other benefits internally. From simple business/marketing automation to more advanced forms such as a worldwide digital network via the Internet as well as off-site cloud storage, there are many different ways to automate your business and enjoy certain benefits as a result.
Saving money and time is one of the most obvious and highly desirable benefits that an automation system brings to your business. For instance, you could shoot a document to a client in a few minutes regardless of their location through an automation system. By so doing, you are saving time that would have been wasted by manually delivering the mail and at the same time save the huge cost of physically travelling to the client’s location to deliver the document. Besides, you are not restricted by factors such as geographical limitations. The truth is, saving on time is usually accompanied by saving money.
Regardless of the business model upon which your business operates, you will find an automated system that will be most suitable for the uniqueness of your business model. Most of the system automation tools have been fashioned to suit all IT support models. These tools will facilitate the delivery of superb IT support services; it doesn't matter which business model is in place in your organisation.
Another great benefit of integrating marketing/business automation systems is that it enables you and your staff to concentrate on serving your clients/customers satisfactorily. Unlike manual processes that require lots of time and take your attention away from the needs of your clients, automation system tools help handle tasks and operations in a super-fast manner once they are installed or set up. And the rest of your time is spent looking out for gestures that will satisfy clients the most and help retain their loyalty.
Implementing automated processes in business operations helps to facilitate accuracy. The automation tools and software are known to be infinitely more reliable, compared to humans. There are different automated tools for computation, budgets, financial analysis and so on. And you can always be sure that the final output from these automated tools is completely reliable. The beauty of it is that you can create a template with such tools for your computation and use them over and again to avoid errors.
System automation helps to cut costs since they automate manual tasks. Such manual tasks include carrying out checks manually on event logs, and submission of alerts. As mentioned earlier, once time is saved, cost saving also comes along. Indeed, system automation brings tons of benefits to your business as you automate repetitive tasks and other business processes.
Discover the Key Ingredients to Marketing Automation for Your Small Business In This Free Mini Course
Course Author Pat Headley - Digital Marketing Specialist.
On everything from your website to online marketing and beyond. Choose the topics you want to learn, or complete the whole online course for a certification from Google and IAB Europe.
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